Projects
LEIYOU - Tunisian
Leîyou, a contemporary wardrobe with a vibrant expression. It is a sustainable Tunisian brand that combines ready-to-wear and handcrafted jewelry. Its innovative approach is based on integrating artisanal know-how into a more design-focused perspective.
2025
ETHERYA brand - Tunisian
2025
La Françoise Dakar Brand- Senegal
2025
Leîyou brand - Tunisian
Leîyou, a contemporary wardrobe with a vibrant expression. It is a sustainable Tunisian brand that combines ready-to-wear and handcrafted jewelry. Its innovative approach integrates artisanal know-how into a more design-driven perspective. I collaborated with the brand’s owner on developing its strategic brand platform.
2024
ZODA brand - Tunisian
2023
Samch brand - Tunisian
2024 – 2025
Zannad Brand - Tunisian
2023
AWA Brand - Tunisian
AWA, a Tunisian brand whose creations are inspired by architecture and the rich Mediterranean cultural heritage. Each piece is ethically and responsibly crafted in collaboration with local workshops. I supported the brand throughout its rebranding phase.
2023
2019 – 2024
OSMOSE POP-UP - Tunisia
OSMOSE is a collective pop-up dedicated to fashion, including ready-to-wear, leather goods, accessories, and jewelry. It is an event held twice a year to showcase summer and winter collections. It is an initiative launched by Leîyou in partnership with Karmossa Studio, conceived as a space for creative encounters and collective experimentation, bringing together brands and their community.
2019 – 2024
Digital Artisans - Bénin
2024 – 2025
Moodha Okhra - Tunisia
2019 – 2023
maft Magazine - International
maft Mag is a fashion magazine and platform proudly based in Tunisia. Its main mission is to promote, celebrate, and uplift the diverse talents thriving in the fashion and creative industries, from emerging designers to visionary artists and ambitious entrepreneurs with promising projects. While its focus spans the Mediterranean region, its reach extends far beyond, connecting creative minds with a global audience through engaging and original content. Its devotion lies in cultivating a thriving fashion culture within the Mediterranean. maft Mag offers an online space that encourages creatives in the fashion industry to share their unique journeys and express their voices through evocative editorials and captivating narratives, while embracing their diverse cultural backgrounds and rich identities.
2021- 2024
maft - International
maft offers services that combine strategic thinking and innovative ideas to elevate brands. It has a strong track record of empowering fashion brands, designers, and creative projects, thriving across diverse cultural landscapes. Its tailored B2B solutions blend strategic insight, creativity, and finesse. maft Mag crafts compelling brand stories, enhances visibility, and supports long-term success.
2021- 2024
Moodha Okhra #2 - Alternative Fashion - Tunisia
2022- 2023
Moodha Okhra #1 - Alternative Fashion - Tunisia
2021 – 2022
Vision Radar Podcast - 6 episodes
2024
Osmose pop-up - Tunisia
2025
Fearless Founders in the Creatives Industries - Tunisia
2025
Fashion Branding Workshop - Tunisia
2025
Sustainable Fashion Workshop - Tunisia
2025
Training in Marketing and Brand Identity in the Fashion Sector
2025
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2023
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2023